This is the inspiring story of Richard Montañez who, as a Frito Lay janitor, helped disrupt the food industry by channeling his Mexican heritage to turn Frito Lay snacks into an iconic globa... Read allThis is the inspiring story of Richard Montañez who, as a Frito Lay janitor, helped disrupt the food industry by channeling his Mexican heritage to turn Frito Lay snacks into an iconic global pop culture phenomenon.This is the inspiring story of Richard Montañez who, as a Frito Lay janitor, helped disrupt the food industry by channeling his Mexican heritage to turn Frito Lay snacks into an iconic global pop culture phenomenon.
- Nominated for 1 Oscar
- 7 wins & 9 nominations total
- Young Richard
- (as Carlos Sanchez)
- Young Lucky Montañez
- (as Carlos Solorzano)
Summary
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Did you know
- TriviaRichard Montañez's claim of inventing Flamin' Hot Cheetos has been disputed. According to a 2021 Los Angeles Times report, Flamin' Hot Cheetos were invented by a team of food professionals led by Lynne Greenfeld at Frito-Lay's headquarters in Plano, Texas, to compete with spicy snacks sold in inner-city mini-marts in the Midwest. Frito-Lay would neither confirm nor deny Montañez's account and told the Times, "None of our records show that Richard was involved in any capacity in the Flamin' Hot test market", but "Different work streams tackling the same product without interacting occasionally occurred in the past when divisions operated independently." Roger Enrico also did not become the CEO of Frito-Lay until 1991, after the product and brand had been developed. Enrico died in 2016 before the Times' report; his secretary said that Montañez's phone call with Enrico took place in 1993 to pitch Flamin' Hot Popcorn, two years after Flamin' Hot Cheetos were introduced. Frito-Lay did confirm that Montañez pitched several successful snacks developed for Latino customers while working as a machine operator, and that the film's account of Montañez ascending from working as a janitor to an executive is accurate.
- GoofsFood stamps were not called SNAP benefits in 1992. They were still called food stamps until the 2010s.
- Quotes
- Lonny Mason: You better pray for a miracle, Montanez. Because before this is over, one way or another, you won't have a job.
- Crazy creditsThe Searchlight Pictures fanfare is played in a Mexican musical style.
- SoundtracksLas Nubes
Written by Juan Hernandez Almaguer
Performed by Little Joe & La Familia
Published by San Antonio Music Publishers, Inc.
Courtesy of La Familia Enterprises, LLC (TDI Records)
By arrangement with The Orchard
Details
- Release date
- Country of origin
- Official site
- Languages
- Also known as
- Flamin' Hot: El sabor que cambió la historia
- Filming locations
- Albuquerque, New Mexico, USA(Richard's house, Neighborhood exteriors and basketball court and park.)
- Production companies
- See more company credits at IMDbPro
- Runtime
- 1h 39m(99 min)
- Color
- Sound mix
- Aspect ratio
- 2.39 : 1















































