Garri

The advert was inspired by the widespread popularity of garri in Nigerian culture, with the creator aiming to spotlight an everyday staple often overlooked despite its significance.

The concept was intentionally developed as a non-branded mockumentary, focusing on cultural storytelling rather than product advertising.

The script was written and refined collaboratively, with creative input from close friends and the creator's wife, who contributed to the film's humorous tone.

The production was executed as a near one-man project, with the creator handling directing, cinematography, lighting, voiceover, and editing.

The only on-screen performer was a friend of the creator, cast to portray the "Garri man," while all technical aspects were handled independently without a formal crew.

The film was shot using a fully DIY approach, with the creator personally sourcing props such as garri, groundnuts, sugar, and water to achieve the desired visual authenticity.

Behind-the-scenes content released during post-production built anticipation ahead of the advert's official release.

Shortly after its release, the advert gained viral attention when Kraks Media obtained permission to distribute it, significantly amplifying its reach.

What began as a simple, experimental project driven by creativity and humor went on to gain wide recognition, eventually winning the NEMCEA Award in 2024.