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Philips Baristina was the first product designed to offer proper-portioned espresso, made from fresh beans. with no pods. It was a step-change in the coffee-making process. The initial TV spots took the viewer on a roller coaster ride through countless 'coffee movements' that had caught on in previous years, and highlighted how complicated coffee-making had become, offering a simpler alternative - a single swipe to make a real espresso. Several versions of the ads were created, with different voice-over artists attached, for broadcast in various markets throughout the US and the UK.

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The New Coffee Movement

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