Shop At Home Channel host, Gayl Pile, is stuck in a rut, but his world gets rocked when he meets charismatic Australian beauty expert, JD Castlemane. Sparks fly as JD shows Gayl his dangerously sexy sales techniques on The Ladies Power Hour.
Gayl does his best to impress his new on-air co-host, JD Castlemane. JD racks up a gambling debt, and when they can't move any units of JD's "BushWhackers" Ultra Absorbent Tampons, Gayl is forced to take drastic measures.
Gayl grapples with the anniversary of his mother's death, which coincidentally falls on his birthday. Rev. Dave wants JD gone, but Renée reveals a stunning truth that makes JD consider a prolonged stay at the Shop At Home Channel.
Gayl falls completely under JD's spell when he enlists in the JD Castelmane Life SystemTM. He learns all of the tricks of JD's product-selling trade, and adopts a terrifying new persona (and snazzier fashion sense).
JD reminds Gayl that to sell beauty products to women, you have to make them feel ugly. Gayl takes JD's advice to heart, leading to a dramatic showdown with Renée on live TV.
Gayl is shocked to learn that Darron has tapped Renée to guest host his show, The Ladies Power Hour. JD cheers Gayl up with an Aussie night on the town, complete with beer and dangerous liaisons.
Determined to prove himself to JD, Gayl invents his very own stain remover. Rev. Dave fears for Gayl's future at the Shop-At-Home Channel, as Renée plots to take over Gayl's time slot permanently.
Gayl looks forward to a new business opportunity with JD as he bids farewell to the Shop-At-Home Channel. But his world comes crashing down when Rev. Dave delivers a chilling message from Gayl's dead mother.
Feeling betrayed by JD, Gayl bares his soul on live TV. Meanwhile, JD's gambling problems come home to roost as Darron's violent cousins invade the Shop-At-Home Channel studio looking for payback.
