Cola Wars

Chronicles the fierce rivalry between Coke and Pepsi in the 1980s as the latter mounted an aggressive "Pepsi Challenge" marketing campaign to topple its rival's long-held market dominance.Chronicles the fierce rivalry between Coke and Pepsi in the 1980s as the latter mounted an aggressive "Pepsi Challenge" marketing campaign to topple its rival's long-held market dominance.Chronicles the fierce rivalry between Coke and Pepsi in the 1980s as the latter mounted an aggressive "Pepsi Challenge" marketing campaign to topple its rival's long-held market dominance.