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On one hand the story of the filmmakers' obsession with a shining cultural icon - a gigantic neon Coca-Cola Sign - and at the same time a series of meticulously constructed TV commercial sim... Read allOn one hand the story of the filmmakers' obsession with a shining cultural icon - a gigantic neon Coca-Cola Sign - and at the same time a series of meticulously constructed TV commercial simulations, with a parade of characters and situations that comment on The Sign - from its d... Read allOn one hand the story of the filmmakers' obsession with a shining cultural icon - a gigantic neon Coca-Cola Sign - and at the same time a series of meticulously constructed TV commercial simulations, with a parade of characters and situations that comment on The Sign - from its domination of the public landscape down to its influence on the personal "impulse" for plea... Read all