When Rosalie's (Jolina Magdangal) billboard crush came to life, she was ecstatic . In order to remove the curse of getting trapped in the billboard , a girl should fall in love with him, which exactly what Rosalie is doing. But aside from this, a guy should take his place in the billboard world, and that guy should fall in love in turn with Rosalie. Not only that, he should propose his love to Rosalie under the billboard. Tough job! That guy is Eric (Leandro Muñoz), who is a kind gentleman, she met in the MRT, any mother would be proud of. 

At first, Rosalie's task was easy; but as he gets to know Eric, his mom, his kindness, his genuine love for her, she slowly falls in love with Eric. Eventually, she needs to chose between Paolo and Eric. Can she fulfill her promise to Paolo before Paolo becomes trapped in the billboard world in eternity? 

This fantasy romance is light but can feel long at times, the fantasy world of billboard is creative but used too much product ads that it has become annoying. The MRT in year 2002 looked breezy compared to the chaos that it is now-- this I think is the real fantasy of the movie. Not really awful, but if you are not a Jolina fan, nothing much to see here.

Filipino cinema ranges from popular comedies, romances, action, and horror to socially engaged films that confront political and economic realities, showcasing the reslience and creativity of its people. It has influenced filmmaking through its honesty, intensity, and creativity, experimenting with both traditional and innovative narrative styles.

Nora Aunor and Ben Almeda in Miracle (1982)

The drama genre is a broad category that features stories portraying human experiences, emotions, conflicts, and relationships in a realistic and emotionally impactful way. Dramas delve into the complexities of human life, often exploring themes of love, loss, morality, societal issues, personal growth, with the aim to evoke an emotional response from the audience by presenting relatable and thought-provoking stories.

Mahershala Ali and Alex R. Hibbert in Moonlight (2016)

The family genre features stories specifically created to be suitable for a wide range of age groups within a family. Family-oriented content is designed to be enjoyed by both children and adults, often providing entertainment that is wholesome, relatable, and appropriate for all members of a family to watch or experience together.

Drew Barrymore and Pat Welsh in E.T. the Extra-Terrestrial (1982)

The fantasy genre features imaginative and often magical worlds, characters, and events. It explores realms beyond the boundaries of reality, featuring elements such as magic, mythical creatures, supernatural powers, and fantastical settings. These stories can take place in entirely fictional worlds or blend fantastical elements with real-world settings.

Elijah Wood in The Lord of the Rings: The Fellowship of the Ring (2001)

The romance genre features the theme of romantic relationships and emotional connections between characters. These stories focus on the development of love, desire, and intimacy between protagonists, often exploring the challenges, conflicts, and triumphs that arise in their relationships.

Ingrid Bergman and Humphrey Bogart in Casablanca (1942)

A woman's dull life changes when the handsome man on a billboard suddenly comes to life. So when she happens to meet an equally handsome train driver along the way, she becomes torn between the two.

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