In the 2013 book "Difficult Men: Behind the Scenes of a Creative Revolution: From The Sopranos and The Wire to Mad Men and Breaking Bad", David Chase (a writer and Executive Producer on this show before creating The Sopranos (1999)) recalled his impatience with some of the network's strategies for marketing the show, especially NBC airing commercials featuring Louis Armstrong's "What a Wonderful World". "If I'd had a gun, I would have killed somebody. What fucking wonderful world? Ku Klux Klan, Mississippi civil rights workers being murdered, housewives from Detroit being gunned down in their cars, black kids being lynched? They were trying to sell a series about human pain as a cute story about some cute little boy and his nanny. And it fucking made me want to puke."
