In Search of Noah's Ark

This was another, and one of the most famous, of Sunn Classic Pictures low budget productions that was distributed using the "four wall" technique. The distributor would rent certain theaters in a territory (to retain the entire boxoffice gross) and then spend extravagant sums on saturation advertising, especially TV spots. As a result, he public would flock to these theaters to find higher than normal ticket prices. This technique worked and, despite negative critical reviews, this film reportedly grossed over $50,000,000, an extraordinary sum for the mid-1970s.