The Lieutenant

Producers wanted to follow the tradition of marketing this show by selling a license to produce tie-in toys based on it. They offered this license to Hasbro. Hasbro, however, knew that such license deals often ended up with large amounts of unsold inventory, as demand for the toys would die out once the series had started, or especially after it ended. However, they liked the idea of a military-themed toy line, and this inspired them to create G.I. Joe.