The Bees' Buzz

A press book issued by the Mack Sennett Studio in conjunction with this film's release suggested a novel publicity stunt for theater owners. Under the headline EXPLOITATION THAT KEEPS BUSINESS HUMMING, the text reads: "The unique title of this comedy can be linked up with an attractive and attention-getting display . . . An exhibit of bees in a glass window case or apiaries can be fixed in the lobby of your theatre. Cards calling attention to the bees on display and those in the picture, together with the title of the comedy, play dates, etc., should back up the display." It is not reported whether any theater owners acted on the suggestion.