Disney Channel has lost 90% of its audience, and 2026 is the year it gets worse
The network averaged 1.72 million viewers in 2010. By 2023 it was down to 132,000. Disney Xd pulled 32,000, and YouTube is forecast to pass linear TV for kids this year.
Disney Channel was the most-watched cable network in America among kids 6 to 11 in 2010, averaging 1.72 million viewers.
By 2023, it averaged 132,000.
That is a decline of roughly 92 percent in thirteen years, and the trajectory has not flattened since.
The Disney Channel ratings numbers, year by year
The collapse is easier to understand as a sequence than as a percentage.
2010: 1.72 million total viewers, leading all cable among kids 6-11 and tweens 9-14.
2014: still close to 2 million on many days.
2016: 1.316 million per day. Nickelodeon sat at 1.313 million,...
Disney Channel was the most-watched cable network in America among kids 6 to 11 in 2010, averaging 1.72 million viewers.
By 2023, it averaged 132,000.
That is a decline of roughly 92 percent in thirteen years, and the trajectory has not flattened since.
The Disney Channel ratings numbers, year by year
The collapse is easier to understand as a sequence than as a percentage.
2010: 1.72 million total viewers, leading all cable among kids 6-11 and tweens 9-14.
2014: still close to 2 million on many days.
2016: 1.316 million per day. Nickelodeon sat at 1.313 million,...
- 8/31/2026
- by Ivy Adams
- Pirates & Princesses
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