Biography

As CEO of lifestyle brand Alex and Ani since 2010, Giovanni is responsible for leading the company and successfully implementing the strategic goals and objectives. With over 20 years of experience in the retail and consumer products industries, he provides leadership and direction towards achieving the company's philosophy, mission, strategy, and annual revenue and growth goals. Giovanni graduated with a BA in Political Science from the University of Rhode Island. He also graduated from the University of Pennsylvania's Wharton School Advanced Management Program and from The United States John F. Kennedy Special Warfare Center and School's Civil Affairs Officer Advance Course. At age 24, he was elected to serve in the Rhode Island State Senate, becoming the country's youngest state senator at the time. At age 26, Giovanni was elected for Rhode Island's Lieutenant Governor. As a U.S. Army field grade officer, he is an Operation Iraqi Freedom combat veteran and was at one time a ground operations officer and Interagency Operations Officer at U.S. Central Command. He retired from the Army with the rank of Major. In 2010 Feroce became the CEO of Alex and Ani, where he employed his leadership experience from the military to reshape the company. Under Feroce's tenure, Alex and Ani grew from a company with only $2.2 million in annual revenue before he arrived to $79.8 million in 2012 then $230 million in 2013.
- IMDb mini biography by: Giovanni Feroce