Neeta Shah(I)

Neeta Shah, a former chartered accountant, is an author as well as a Marketing and Strategy Consultant. A Bombay girl, Neeta Shah completed her education in the city and became a chartered accountant before deciding to follow her true passion for arts, films and creativity. After dabbling in modelling for a lark, she featured in Channel V's popular fiction show - 'Roomies'. Writing, an old hobby resurfaced as she decided to pen the 'behind-the-scenes' of Bollywood into her current bestselling book - Bollywood Striptease. Her next book 'Passion. Dreams. And Everything Else...', once again set in the world of Bollywood with an unusual twist of the underlying concept of parallel life is set to release soon. While writing is an hobby,Neeta is currently pursuing her career as a Marketing & Strategy Consultant, also providing Brand Alliances & Integrations for both Bollywood as well as Hollywood films distributed in India. Her company Pulp Fiction Entertainment provides a 360 degrees marketing solutions through innovative, different and 'never done before' activation & brand tie-ups, unconventional creative conceptualization and execution of Film Promotional Events, Strategizing and Execution of Media Buys and City Promotions, thereby providing value addition to films.