Often writes/directs/produces highly-stylized, retro-themed exploitation films under a pseudonym. The name stemmed from an idea Conroy had for a character that was a pretentious B-movie director who thought quite highly of himself, but in reality was nothing but a hack. Using this nom-de-plume gave Conroy the freedom to experiment and push the limits of DIY guerrilla filmmaking under the guise of indifference.
