Biography

Ernesto Rivas has extensive experience in advertising, marketing and film. Throughout his 30 year career he has been involved in a variety of projects that promote companies and their products. His expertise lies in the development and execution of creative and marketing concepts that achieve his client's goals through advertising, marketing and branding campaigns. He has been fortunate to work with clients such as; Apple Computer, Yamaha Motorcycles and Music, Universal Pictures, Paramount Pictures, Mattel, Fluor Corporation, Bank of America, Wells Fargo, Visa, Allergan Pharmaceuticals, Intel, SWBC and USAA. As part of his work he is able to project manage in coordination with other companies to provide a single solution. He is skilled in all ancillary disciplines related to design i.e. print, photography, film, video and audio production. Additionally, he has worked on both the agency side and client side of advertising, thus giving him a well rounded perspective on what issues are important and essential to accomplishing strong and successful marketing campaigns. In this lies his business approach to design.

One of his major successes was with USAA where he was a principal in the re-branding of USAA. This effort created the image that USAA was one single company providing a variety of financial products and services to their customers, then to market themselves as the exclusive provider of financial products and services to military personnel and their families. This aspect of their brand was lost over time and had to be reestablished. The results were a significant increase in revenue and a new affinity with their military customers.

He has recently been filming documentaries for Catholic Television and the Oblates of Mary Immaculate religious order. He just completed his first film Our Father and is now in pre production of his second feature film Starbuck. His past credits as special effects technician and illustrator include Raiders of the Lost Arc, Star Trek: The Motion Picture and King Kong. He started his career with famed storyboard artist and illustrator his uncle David J Negron. His cousin Joel Negron is a successful editor in the film business.
- IMDb mini biography by: Ernesto N Rivas

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