Jordan Laessig
- Director
- Executive Producer
- Director of Photography
Jordan Laessig is the Founder & CEO of Good Word Agency, a creative firm built on the belief that brands grow when their stories are told with conviction. An award-winning Creative Director with over a decade of experience, he has led strategy and storytelling for Fortune 500 companies, nonprofits, and founders alike, delivering work for Amazon, IBM, Delta, FedEx, and Texas Instruments.
What sets Jordan apart is his "why": to grow brands and help creatives do their life's best work. At Good Word, that means turning bold truths into beautiful stories, building belief, not just awareness. His leadership bridges vision and execution, empowering both clients and creative teams to bring ideas to life with clarity, craft, and courage.
Jordan's conviction is simple: when you create with soul and strategy, you don't just make brands, you make believers.
What sets Jordan apart is his "why": to grow brands and help creatives do their life's best work. At Good Word, that means turning bold truths into beautiful stories, building belief, not just awareness. His leadership bridges vision and execution, empowering both clients and creative teams to bring ideas to life with clarity, craft, and courage.
Jordan's conviction is simple: when you create with soul and strategy, you don't just make brands, you make believers.

















