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Steve Rifkind

Biography

Steve Rifkind

Biography

  • Steve Rifkind is known for Pete Rock: Soul Survivor (1998), DJ Cassidy's Pass the Mic: BET Mother's Day Edition (2021) and DJ Cassidy's Pass the Mic: BET Soul Train Edition 2021 (2021).

Trivia

  • Innovated the 'street team' promotion campaign.
  • Pioneer record label head. Founder of Loud Records (succesor being SRC)he discovered and signed acts like Wu-Tang Clan, Mobb Deep, Three 6 Mafia, Akon, and Big Pun.

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