Biography

Asa Bailey is a British film director and pipeline architect. He has led virtual production and AI-native workflows on major scripted and unscripted series, including Silo (Apple TV+), 100 Years of Solitude (Netflix), The Eternaut (Netflix), and When Sharks Attack 360 (Disney / Nat Geo).

Bailey is the founder of The AI Film Company and the creator of the .DAVE file format, a system for embedding authorship, rights, and royalty metadata at the point of capture. He is recognised for pioneering the Camera-to-Compute(TM) pipeline that integrate real-time VFX, AI, colour, tracking, and rights metadata into a single operational layer on set.

An early adopter of real-time pre-visualization and in-camera VFX, Bailey was among the first filmmakers to deploy tracked cameras, simulcams, motion capture, LED stages, and GPU-based workflows on live productions. He has since worked with Netflix, Apple, Disney, Nat Geo, DreamWorks, ARRI, RED, Unity, Unreal Engine, and Nvidia, designing and supervising next-generation production pipelines.

Before moving into large-scale virtual production, Bailey built his craft in advertising, where precision, speed, and storytelling at scale were non-negotiable. It was a natural training ground for directors - the same arena that has produced some of cinema's most enduring voices.

From this background, Bailey directed the feature Duty of Care (2017), a micro-budget British drama made with a community of local filmmakers. The film went on to festival awards and has since been watched more than 250,000 times on YouTube.

Earlier, he directed Jackie Chan in The Unbelievable, a multi-million-dollar brand short film shot in LA and Hong Kong; an experience that blended the discipline of advertising with the reach and ambition of international cinema.

Known for taking unconventional routes, Bailey is also the only filmmaker to have ever sold a script on eBay.

Today, he continues to direct and architect pipelines for global productions, while building the ecosystem around .DAVE to ensure creatives get credit, and paid, in the age of AI.

Short Bio - Asa Bailey is a British film director and pipeline architect. He has led virtual production and AI-native workflows on series for Apple TV+, Netflix, Disney, and Nat Geo. Bailey is the founder of The AI Film Company and the creator of the .DAVE file format, recognised for pioneering Camera-to-Compute(TM) pipelines that unify real-time VFX, AI, and rights metadata at capture.
- IMDb mini biography by: BAI-LEY Creative Group

Directed Jackie Chan and Vanessa Kirby, shot a commercial featuring Sydney Sweeney and has worked on production with Rebecca Ferguson.