Biography

Ruben R. Bañuelos is a Mexican Emmy-winning director and producer, and a five-time Latin Grammy nominee. After graduating from film school at the University of Guadalajara (DIS), he founded the production company COBRAFILMS, with which he has produced films, documentaries, and miniseries in Mexico, United States, Europe, and Latin America.

Back to back Emmy winner director for the documentaries "Diana Flores: La campeona de Nextitla" in 2023 and El sueño de Cieneguitas in 2024, as well as "Chivas La Película," a documentary depicting the saga of Mexico's most iconic and representative football team. Additionally, he served as executive producer for Amazon Prime's original series "Chivas: El Rebaño Sagrado," which was nominated for Best Sports Documentary at the 2022 I Emmys. In 2026 Ruben got two new Emmy nominations for the documentaries Colores del istmo and Atxa: persigue lo tuyo.

Ruben has been nominated three times as a director at the Latin Grammys for documentaries such as "Making the Album" by Maná, "Soltando al Perro" by Jesse and Joy, "De Cuba para Iztapalapa" by Los Ángeles Azules, "Compass" by Camilo Lara and Toy Selectah, "Un Azteca en el Azteca" by Vicente Fernández, and "Un Mundo Raro - Canciones de José Alfredo Jiménez."

He also served as executive producer for the film's Cigüeñas and Corina.
- IMDb mini biography by: COBRAFILMS

Ruben R. Bañuelos is a Mexican Emmy Award-winning director and producer and a three-time Latin Grammy nominee. A graduate of the University of Guadalajara (DIS), he founded the production company Cobrafilms, through which he has developed and produced feature films, documentaries, and series across Mexico, the United States, Europe, and Latin America. His recent work includes back-to-back Emmy Award-winning documentaries, Diana Flores: La campeona de Nextitla (2023) and El sueño de Cieneguitas (2024), both connected to the global movement supporting flag football’s expansion and Olympic inclusion, contributing to the broader cultural dialogue leading into Los Angeles 2028. His latest projects include the documentaries Colores del Istmo, set in Oaxaca. The film follows a group of children who use flag football as a bridge between tradition and modern identity, showing how cultural belonging transcends orientation, difference, and expectation - revealing sport as a space of unity and collective strength. And Atxa: Persigue lo Tuyo, shot in Spain. The film traces the journey of a Mexican family with Spanish heritage seeking a new beginning abroad. At its heart is Atxa, a young athlete who channels displacement into discipline, ultimately rising as a key figure on Spain’s national flag football team. The documentary reflects on identity, resilience, and the quiet courage required to pursue happiness far from home. Co-founder of Chivas TV and co-director of Chivas La Película, a documentary depicting the saga of Mexico’s most iconic and representative football team, he also served as executive producer for Amazon Prime’s original series Chivas: El Rebaño Sagrado, which was nominated for Best Sports Documentary at the 2022 International Emmy Awards. Beyond sports, his latest feature documentary, Murió la Fantasía, follows the lead singer of the iconic Mexican band Belanova through a deeply personal journey of mental health, fame, and resilience, examining how early life experiences collide with public identity and how individuals reclaim agency under pressure. As an executive producer, he has worked on international feature films including Cigüeñas and Corina (2024), the latter premiering at major international festivals such as SXSW and the Guadalajara International Film Festival, where it was widely acclaimed by audiences. Ruben has been nominated three times as a director at the Latin Grammy Awards for documentaries such "Making the Album" by Maná, "Soltando al Perro" by Jesse and Joy, "De Cuba para Iztapalapa" by Los Ángeles Azules, "Compass" by Camilo Lara and Toy Selectah, "Un Azteca en el Azteca" by Vicente Fernández, and "Un Mundo Raro - Canciones de José Alfredo Jiménez."
- IMDb mini biography by: Cobrafilms