Biography

Jamshed Mahmood Raza popularly known as Jami, is a film director from Karachi Pakistan. He studied film at the Art Center College of Design in Pasadena in the United States. In 1998 returned to his home, Karachi and formed the production company Azadfilm. Music director Jami's directorial debut "Pal do Pal" changed the landscape for music videos in Pakistan. Since then he has done numerous award winning, critically acclaimed videos for pop bands and singers including Strings, Atif Aslam, Ali Zafar, Fusion - Shafqat Amanat Ali, Ali Azmat and Hadiqa Kiyani.

Commercials: Jami ventured into commercials in 2002 and there too carved a niche for him, making high impact ad films for some of the biggest brands in the country including Unilever, P&G, Nokia, Tang, Nestle, Sony Ericsson, Motorola and Standard Chartered Bank among many others

A strong portfolio spanning many styles, genres and techniques - Jami is a believer in purity and simplicity. His films are a reflection of his personality - sensitive, clear, cutting edge, experimental, creative and soulful - elevating reality to art.

Azaad Films: Jami is also the founder of Azad Film Company...
- IMDb mini biography by: Kamal Zaman