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While in high school Paul Rock created and pitched through his first TV show at the Age of 13 for a FOX network affiliate. In the following 3 years he went on to become Executive Producer and a Host of the Original show, as well as, two other shows which won him Journalism and Development awards at the Regional and National level. He attended the University of South Florida for Marketing, Communications, and Business alongside the Poynter Institute for Journalism during his training for the show.

Rock continued to develop and produce shows including projects with MTV, Warner Bros, and FOX affiliates during his high school and collegiate career, but was quoted as stating "I really dream of two things, going to space and having a career in film."

Growing up in Bronx, NY and then moving at a young age to a small town in Bartow, FL meant a shift of worlds for Rock. While in Florida, he aspired to become the youngest spokesperson and participant in the young astronauts program with the help of the Director of Life Support Systems at NASA who wanted to develop a children's show with Rock.

Shortly after creating his first show, he was known as "Paul Rock from FOX" and interviewed the leading musical artists and industry business executives. As a fixture in the Orlando Pop Emergence of the 2000's, he interviewed many emerging musical groups such as The BackStreet Boys, Brittney Spears, N*SYNC, Christina Aguilera, Enrique Iglesias, Ja Rule, DMX, Fabulous, LL Cool J, 112, Linkin Park, Limp Bizkit (Fred Durst), POD, LFO, 98 Degrees, Usher, DarkChild and many more. Many of his interviews created personal friendships and other projects with the artists. Rock personally interviewed over 200 artists and CEO's during his show. During this time, he also made radio and television appearances on MTV, Clearchannel Radio affiliate stations, and National concert events. Rock was known to fund and host his own red carpet events attended by many industry professionals, including the televised Annual Private Planet Hollywood red carpet event in Orlando, FL. He is reported by colleagues as being a hands-on producer, director, editor and front of camera talent which followed his philosophy of "always be willing to play all the parts of any performance you are putting on."

During this same time, Rock met the head of Disney (Eisner) during a backstage event who referred him to a Nickelodeon hosting opportunity, but as he was underage, his conservative Indian parents refused to sign a required release to proceed with the interview. A young, talented, performer secured the role instead and is known today as Nick Cannon.

Near the end of his high school career and through family in-law relations, Rock received an opportunity to work alongside an emerging film director at the time, known to him as an uncle via his family in-law relations (as Rock's own uncle and the director's parents were medical fellows and classmates in India together). The director went on to be known as M. "Night" Shyamalan, and this project would later be titled as The Sixth Sense starring Bruce Willis. Rock was never able to participate in the project, but Night would go on to become one of the world's most successful Indian directors in history.

While attending the University of South Florida, in Tampa, FL Rock strengthened his TV resume by doing projects with Warner Bros affiliates and building special features producer credits for MTV and special events and productions such as FEAR FACTOR, MAXIM, and backstage reporting and access with several more international music artists.

As production gave way to business, Rock invested in niche business ventures.

Using the funds from his early success, Rock leveraged his investments into sourcing a biodiesel feedstock as an answer for the US DEPARTMENT OF ENERGY's growing alternative fuels program. Working closely with REG (Renewable Energy Group) and other major distribution buyers in the Biodiesel and sustainable fuels industry, Rock sourced and secured an advantageous Bio Fuels contract deal. Had it succeeded, it would have made Rock the world's youngest Billionaire at the time. Unfortunately, during consummating the National Biodiesel contract, the barrel price of oil dropped drastically and never rose again to such levels until recently. This effectively eliminated the need for a biodiesel feedstock option, forcing a market shift towards an Ethanol mixed fuel additive and electric car hybrid companies such as Tesla. Mr. Rock's entire investment evaporated overnight, forcing him to start over and focus on building new ventures with large trade associations.

In order to distribute to and nationally convert the petrol consuming consumers in the USA, Rock had formed an alliance with the largest Indian Convenience stores & Gas Station associations and groups in the country. After the collapse of the government Biodiesel contract, he continued on to help form 26 of over 52 trade groups across the country that would later come to be known as the Asian American Associations of Convenience Stores and Gas Stations. These associations represent a reach of over 90,000 retail locations. The sister associations include the Asian Hotel Owners association which represents over 70 percent of all hotels in the USA and the Indian Doctors Association which have over 68,000 practicing physicians. During his tenure Rock was elected as Executive Director, Board of Director, and eventually Board of Directors Trustee. He remains an Advisory leader to the groups and their Founding Committees. Rock raised the funds necessary for market-by-market association growth through corporate and sponsorship operations for events, marketing, and personal funding across his tenure within the associations. During this time, he is also credited with having directly launched over 1,500 brand, product, and marketing initiatives between the associations and their corporate counterparts. The three groups represent over $3 Trillion in business transactions across the USA annually and touch 1 out of 3 Americans, on a daily basis.

Rock capitalized his association partnerships, alongside distribution partners, to form the corporate arm of the associations by utilizing a process he developed called "implementation." This new strategy process allowed both emerging and Fortune sized brands to launch in retail locations with their product lines while utilizing the relationships and resources of the associations who already held relationships with many of the retailers that corporate brands sought to market to.

Larger clients and initiatives included KRAFT, P&G, Unilever, Coke, Pepsi, Frito Lay, Budweiser, Heineken, Burger King, Krispy Kreme, Redbull, Monster Energy, Mars Corp, Nestle Waters NA, Merck, Pfizer, Cardinal Health, Merck, Hilton, Choice Hotels Group, and over 1,300 others. Rock's implementation arm is also credited with developing disruptive technology patents which have changed the in-room entertainment model for hotels, the electronic vaporizer community, and a new production finance model. The new model created a mitigated risk investment strategy for equity investors in Film, and Product Development.

During the course of his association tenure, Paul Rock went on to become a commercial developer and build privately owned and operated retail locations and hotel properties through his family portfolio. His family office reinvests funds from those efforts back into Film, Television, and new Product ventures. As of 2013 Rock is Producing several Film & TV Projects, including many that he himself wrote and developed alongside his studio partnerships. Rock most recently created and developed SACRED: GODS & IMMORTALS which depicts an adventure into the universe of the Hindu Gods as discovered from the largest treasure find in history (which CNN reported was unearthed beneath a sacred temple in India recently in Rock's own ancestral home town in India). Mr Rock's PAUL ROCK PRODUCED company currently has 8 motion picture film and 3 network and digital television projects in development or production through 2020. PRP projects range from budgets of $12M to $85M and his current slate and is focused on star-driven projects with a worldwide theatrical distribution path. In-development includes project reboots such as THE BUTTERFLY EFFECT film which was originally created for $8.5M and went on to do almost $100M in the worldwide box office, Rock is currently rebooting the franchise alongside its original producers.

Rock's current branded products, film, and investment projects are enhanced by strong relationships with industry icons such as John Cameron (HHO, AVATAR, Earthship Productions) and his brother James Cameron (AVATAR, Terminator, Aliens, Titanic), Relativity Media, Warner Bros affiliates, FOX, and other producers, writers, and seasoned show runners. The primary company motto hanging in all of Rock's offices reads "Do Good Business with Good people."

Mr. Rock was recently involved in the litigious filings concerning The Conjuring producer and Warner Bros. He developed and produced for The Butterfly Effect (Reboot), Picturebook (2014), Amityville (2015), Hunters Prayer (2017), Sacred: Gods & Immortals (2020), and Pendragon (2019). Rock is represented by the Litigation and Entertainment offices at Greenberg Traurig, Brian Wolf & Marty Singer at Lavely & Singer, and Gareeb Law Group.

Always be willing to play all the parts of any performance you are putting on.

I dream of two things, going to space and having a career in Film.

You never regret the things you do, as much as the things you never got to.

Quotes

Paul Rock

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