Anthony Cruze
- Director
- Producer
- Composer
Anthony Cruze is an Australian entertainment innovator, Guinness World Record-winning Video DJ, television producer, technology pioneer, and creator whose career has spanned music, broadcast television, live events, digital media, and emerging technologies for more than three decades. Widely regarded as one of the founding figures of modern audiovisual performance, Cruze has worked alongside global icons including Michael Jackson, Janet Jackson, Prince, George Michael, B.B. King, and Sheila E, while pioneering innovations in livestreaming, digital video production, AI generated content, and large scale immersive entertainment. His productions have attracted audiences numbering in the millions across Australia, Asia, the Middle East, Europe, and North America, establishing him as one of the most influential figures in the evolution of Video DJing and multimedia entertainment.
The world's most prolific Producer and Director of Music Videos
Alongside his achievements in broadcasting, technology, and audiovisual performance, Cruze has developed an extensive catalogue of music-video productions spanning original songs, collaborative projects, reinterpretations of classic works, and AI-assisted visual content. His sustained production output has established him as one of the most prolific independent music-video creators of his generation, surpassing the likes of Michael Jackson and Prince in the amount of Music Videos made as an artist.
Guinness World Record Winning Video DJ
Anthony Cruze holds the distinction of being the inaugural and current Guinness World Record-winning Video DJ. His mastery of blending music, visuals, technology, and live performance has helped redefine the possibilities of audiovisual entertainment. Throughout his career, he has worked with iconic artists including Michael Jackson, Janet Jackson, George Michael, B.B. King, and Prince.
Internet Video Pioneer
Cruze is recognised as one of the world's internet video pioneers. In 2000, he engineered and delivered what is widely regarded as the world's first livestream of a government budget speech, broadcasting the Victorian Government Budget to more than 5,000 viewers through a project funded by media company E-cast.
He was also an early adopter of artificial intelligence in music and video production, pioneering "Warm, Silky," a Gen 1 AI-generated music video in 2018, followed by the launch of a Gen 2 AI music video during the A2IM Indie Music Conference in New York in June 2023.
Digital Remix Pioneer
Prior to the emergence of digital remixing as a mainstream production technique, Cruze produced remixes for some of the world's bestselling artists, including Janet Jackson, Sheila E, Prince, George Michael, Peter Andre, Pretty Poison, The Village People, Shanice, and Brandy. His work helped shape the evolution of modern remix culture and audiovisual music presentation.
Technological Innovations
Cruze demonstrated the ability to record, edit, and author digital video in real time directly to DVD, complete with menus and index markers. His co invention of in place compressed video editing technology, developed in partnership with Pinnacle Systems, was showcased during Bill Gates' launch of the Windows XP operating system.
Known for pushing technological boundaries, Cruze also developed innovative methods for increasing wireless data throughput using early generation Wi-Fi technology, successfully doubling transmission performance at a time when such capabilities were considered impractical.
Cruze predicted that real-time digital video recording, editing, and tapeless production technologies would become commonplace in households worldwide. Many of the concepts demonstrated through his work subsequently became standard features across consumer and professional video production systems. The underlying technologies showcased during the Windows XP launch continue to influence modern video encoding and hardware-accelerated processing workflows used by companies such as Intel, Avid, Nvidia, and AMD.
Major Events & International Productions
Cruze contributed creative and entertainment production elements to both the FIFA World Cup in São Paulo and the Rio 2016 Olympic Games Closing Ceremony, showcasing his expertise in large-scale live-event entertainment and broadcast production.
Shows
Anthony Cruze remains one of the most commercially successful Video DJs ever to emerge from Australia, with an audience reach that few DJs, traditional or video-based, have matched.
During the Australian promotional campaigns surrounding Michael Jackson's "This Is It" for Sony Pictures and subsequent Sony Music releases between 2009 and 2010, Cruze's live productions attracted an unprecedented 369,272 attendees across Australia alone. The campaign became one of the most successful entertainment roadshows of its kind in Australian history.
Between 2009 and 2011, an estimated 1.8 million people attended live entertainment experiences produced, hosted, or headlined by Cruze across Macau, China, the Philippines, South Korea, the United States, Lebanon, and the United Arab Emirates. These productions combined large scale visual storytelling, music, live performance, aerial acts, pyrotechnics, and immersive multimedia technologies years ahead of their mainstream adoption.
Among his most notable achievements was a record breaking ten consecutive sold-out performances at the Melbourne Royal Show, where approximately 35,000 guests attended nightly, attracting an estimated 350,000 attendees overall. Such was the demand that special after-hours admission tickets were introduced specifically for the event. Cruze entered the arena atop a custom designed float, delivering a spectacle featuring synchronised fireworks, stunt vehicles, giant screens, and live performance elements that transformed the traditional showground experience.
Through projects delivered with MGM Grand Macau and other MGM International Resorts properties, Cruze introduced a series of world-first entertainment innovations, including large scale naked eye 3D holographic experiences, some of the world's largest music video playback environments, and multimedia productions integrating live musicians, aerialists, theatrical effects, fire, and large format pyrotechnics.
From 2014 to 2016, he performed at major international events including the FIFA World Cup Fan Fest in São Paulo (70,000 attendees) and the Rio 2016 Olympic Games Closing Ceremony at Maracanã Stadium (100,000 attendees).
His large format entertainment concepts have been featured by major Hollywood studios including Sony Pictures and Lionsgate, supporting global launches for productions such as This Is It, Robin Hood, Uncle Drew, Blindspotting, A Simple Favor, Kin, and The Spy Who Dumped Me.
In 2016, Cruze performed alongside legendary percussionist Sheila E during a sold out Australian tour, further cementing his reputation as a producer capable of bridging mainstream entertainment, live music, and cutting-edge visual technology.
He is also believed to be the only Video DJ to have headlined a live performance at IMAX Melbourne, one of the world's largest cinema theaters. Demand was so strong that an additional encore performance was scheduled.
Today, Cruze remains a highly respected figure within the global DJ and entertainment community. His rare public appearances routinely attract fellow DJs, producers, and industry professionals who attend specifically to experience his pioneering approach to audiovisual performance.
Legacy, Current Ventures & Industry Impact
Semi-retired from extensive touring, Anthony Cruze continues to influence the future of entertainment through technology, media, and creative innovation.
He is the founder and driving force behind Turn It Up TV, a new 24/7 global music television platform that has already attracted more than 2 million unique viewers during its test-broadcast phase, prior to any major marketing campaign or official international launch. The project combines traditional music television with next generation digital distribution, AI enhanced content creation, live event integration, and emerging artist development.
Through his 2Green! creative brand, Cruze continues to develop AI transformed music, video, and visual experiences while consulting on large-scale entertainment projects around the world. His work spans television, live events, immersive media, projection mapping, digital cinema workflows, and next-generation audience engagement technologies.
He also collaborates with leading technology companies including Australian digital cinema pioneer Blackmagic Design, helping develop and implement innovative visual production solutions for concerts, events, and broadcast applications.
With a career spanning world records, international tours, groundbreaking technological innovations, Olympic and FIFA productions, major studio launches, and multiple entertainment firsts, Anthony Cruze is widely regarded as one of the most influential pioneers in the evolution of Video DJing and audiovisual performance.
His legacy extends beyond audience numbers and technological breakthroughs. Through decades of innovation, Anthony Cruze helped redefine what is possible when music, technology, visual storytelling, and live performance converge: creating a blueprint that continues to influence artists, producers, broadcasters, and entertainment innovators around the world.
Cruze has worked under several nom-de-plumes over the decades: Anthony Cruise, Ant Cruze, 2Green!, 2GreenDollars, The Mixdoctor, and the MixMaster are the most prominent. Through his own media companies, Cruze currently manages media and television assets worth USD$50 million, and project manages technology projects in excess of USD$50 Million.
The world's most prolific Producer and Director of Music Videos
Alongside his achievements in broadcasting, technology, and audiovisual performance, Cruze has developed an extensive catalogue of music-video productions spanning original songs, collaborative projects, reinterpretations of classic works, and AI-assisted visual content. His sustained production output has established him as one of the most prolific independent music-video creators of his generation, surpassing the likes of Michael Jackson and Prince in the amount of Music Videos made as an artist.
Guinness World Record Winning Video DJ
Anthony Cruze holds the distinction of being the inaugural and current Guinness World Record-winning Video DJ. His mastery of blending music, visuals, technology, and live performance has helped redefine the possibilities of audiovisual entertainment. Throughout his career, he has worked with iconic artists including Michael Jackson, Janet Jackson, George Michael, B.B. King, and Prince.
Internet Video Pioneer
Cruze is recognised as one of the world's internet video pioneers. In 2000, he engineered and delivered what is widely regarded as the world's first livestream of a government budget speech, broadcasting the Victorian Government Budget to more than 5,000 viewers through a project funded by media company E-cast.
He was also an early adopter of artificial intelligence in music and video production, pioneering "Warm, Silky," a Gen 1 AI-generated music video in 2018, followed by the launch of a Gen 2 AI music video during the A2IM Indie Music Conference in New York in June 2023.
Digital Remix Pioneer
Prior to the emergence of digital remixing as a mainstream production technique, Cruze produced remixes for some of the world's bestselling artists, including Janet Jackson, Sheila E, Prince, George Michael, Peter Andre, Pretty Poison, The Village People, Shanice, and Brandy. His work helped shape the evolution of modern remix culture and audiovisual music presentation.
Technological Innovations
Cruze demonstrated the ability to record, edit, and author digital video in real time directly to DVD, complete with menus and index markers. His co invention of in place compressed video editing technology, developed in partnership with Pinnacle Systems, was showcased during Bill Gates' launch of the Windows XP operating system.
Known for pushing technological boundaries, Cruze also developed innovative methods for increasing wireless data throughput using early generation Wi-Fi technology, successfully doubling transmission performance at a time when such capabilities were considered impractical.
Cruze predicted that real-time digital video recording, editing, and tapeless production technologies would become commonplace in households worldwide. Many of the concepts demonstrated through his work subsequently became standard features across consumer and professional video production systems. The underlying technologies showcased during the Windows XP launch continue to influence modern video encoding and hardware-accelerated processing workflows used by companies such as Intel, Avid, Nvidia, and AMD.
Major Events & International Productions
Cruze contributed creative and entertainment production elements to both the FIFA World Cup in São Paulo and the Rio 2016 Olympic Games Closing Ceremony, showcasing his expertise in large-scale live-event entertainment and broadcast production.
Shows
Anthony Cruze remains one of the most commercially successful Video DJs ever to emerge from Australia, with an audience reach that few DJs, traditional or video-based, have matched.
During the Australian promotional campaigns surrounding Michael Jackson's "This Is It" for Sony Pictures and subsequent Sony Music releases between 2009 and 2010, Cruze's live productions attracted an unprecedented 369,272 attendees across Australia alone. The campaign became one of the most successful entertainment roadshows of its kind in Australian history.
Between 2009 and 2011, an estimated 1.8 million people attended live entertainment experiences produced, hosted, or headlined by Cruze across Macau, China, the Philippines, South Korea, the United States, Lebanon, and the United Arab Emirates. These productions combined large scale visual storytelling, music, live performance, aerial acts, pyrotechnics, and immersive multimedia technologies years ahead of their mainstream adoption.
Among his most notable achievements was a record breaking ten consecutive sold-out performances at the Melbourne Royal Show, where approximately 35,000 guests attended nightly, attracting an estimated 350,000 attendees overall. Such was the demand that special after-hours admission tickets were introduced specifically for the event. Cruze entered the arena atop a custom designed float, delivering a spectacle featuring synchronised fireworks, stunt vehicles, giant screens, and live performance elements that transformed the traditional showground experience.
Through projects delivered with MGM Grand Macau and other MGM International Resorts properties, Cruze introduced a series of world-first entertainment innovations, including large scale naked eye 3D holographic experiences, some of the world's largest music video playback environments, and multimedia productions integrating live musicians, aerialists, theatrical effects, fire, and large format pyrotechnics.
From 2014 to 2016, he performed at major international events including the FIFA World Cup Fan Fest in São Paulo (70,000 attendees) and the Rio 2016 Olympic Games Closing Ceremony at Maracanã Stadium (100,000 attendees).
His large format entertainment concepts have been featured by major Hollywood studios including Sony Pictures and Lionsgate, supporting global launches for productions such as This Is It, Robin Hood, Uncle Drew, Blindspotting, A Simple Favor, Kin, and The Spy Who Dumped Me.
In 2016, Cruze performed alongside legendary percussionist Sheila E during a sold out Australian tour, further cementing his reputation as a producer capable of bridging mainstream entertainment, live music, and cutting-edge visual technology.
He is also believed to be the only Video DJ to have headlined a live performance at IMAX Melbourne, one of the world's largest cinema theaters. Demand was so strong that an additional encore performance was scheduled.
Today, Cruze remains a highly respected figure within the global DJ and entertainment community. His rare public appearances routinely attract fellow DJs, producers, and industry professionals who attend specifically to experience his pioneering approach to audiovisual performance.
Legacy, Current Ventures & Industry Impact
Semi-retired from extensive touring, Anthony Cruze continues to influence the future of entertainment through technology, media, and creative innovation.
He is the founder and driving force behind Turn It Up TV, a new 24/7 global music television platform that has already attracted more than 2 million unique viewers during its test-broadcast phase, prior to any major marketing campaign or official international launch. The project combines traditional music television with next generation digital distribution, AI enhanced content creation, live event integration, and emerging artist development.
Through his 2Green! creative brand, Cruze continues to develop AI transformed music, video, and visual experiences while consulting on large-scale entertainment projects around the world. His work spans television, live events, immersive media, projection mapping, digital cinema workflows, and next-generation audience engagement technologies.
He also collaborates with leading technology companies including Australian digital cinema pioneer Blackmagic Design, helping develop and implement innovative visual production solutions for concerts, events, and broadcast applications.
With a career spanning world records, international tours, groundbreaking technological innovations, Olympic and FIFA productions, major studio launches, and multiple entertainment firsts, Anthony Cruze is widely regarded as one of the most influential pioneers in the evolution of Video DJing and audiovisual performance.
His legacy extends beyond audience numbers and technological breakthroughs. Through decades of innovation, Anthony Cruze helped redefine what is possible when music, technology, visual storytelling, and live performance converge: creating a blueprint that continues to influence artists, producers, broadcasters, and entertainment innovators around the world.
Cruze has worked under several nom-de-plumes over the decades: Anthony Cruise, Ant Cruze, 2Green!, 2GreenDollars, The Mixdoctor, and the MixMaster are the most prominent. Through his own media companies, Cruze currently manages media and television assets worth USD$50 million, and project manages technology projects in excess of USD$50 Million.
