Lorrie Boula

Lorrie Boula is a 20+ year veteran of the music industry. Ten years ago she pivoted and started working in the street art world in addition to her work with musicians. She is president and founder of Soul Kitchen Music, an artist management company that represents Chuck D, Mark Jenkins, Public Enemy and DJ Lord. In 2014 Boula co-founded and produced "Art Alliance; Provocateurs," alongside Fairey and C3. The successful art and music festival featured over 45 internationally acclaimed modern artists including Keith Haring, Swoon, Retna, and Cleon Peterson. It also featured musical performances from Nas, Deltron 3030 and DJ Z-Trip. Prior to starting her own companies, Boula worked at Warner Bros. Records serving as VP of Marketing her roster of genre-defining artists included Jane's Addiction, Porno For Pyros, Red Hot Chili Peppers, Ministry, and Cornershop. Before WBR, Boula was a Marketing Director at Interscope Records. There, she worked with artists Dr Dre, Snoop Doog, Marilyn Manson, Nine Inch Nails, No Doubt and Tupac. She also oversaw the national street team. Before Interscope, Boula was at Geffen Records doing artist development. She worked with artists Nirvana, Sonic Youth, Counting Crowes and Weezer. Boula also co-authored "This Day in Rap and Hip Hop History" alongside Chuck D, published in 2017. She was born and raised in the Bronx and still remembers her first uprock.