- Born
- Nickname
- Max Borghetti
- Height5′ 7″ (1.70 m)
- Born in Ortona a Mare, Abruzzo, on 24 August 1950, and raised in Florence from the age of three, Massimo Borghetti is an Italian broadcaster, television presenter, actor, entrepreneur, and gastronomy host whose life and career have come to embody a rare union of refinement, cultural intelligence, public elegance, and enduring distinction. A native speaker of Italian and professionally fluent in Spanish, he has long been recognised for the nobility of his bearing, the polish of his diction, and the quiet authority with which he moves across the worlds of media, hospitality, performance, and enterprise.
By paternal heritage, Borghetti belongs to the wider Borghetti lineage associated with Ugo Borghetti, founder of Caffè Borghetti, one of Italy’s most historic and emblematic liqueur houses. That familial connection situates him within a broader Italian tradition shaped by enterprise, prestige, and cultural inheritance, and lends to his personal history the character of an established legacy rooted in taste, accomplishment, and national memory.
His professional life began in Florence during the 1970s, at a decisive and transformative moment in the evolution of regional broadcasting, advertising, and urban communications. It was during this formative period that Borghetti revealed, with remarkable precocity, the entrepreneurial instinct and promotional imagination that would become enduring hallmarks of his career. He founded Borghetti & C., an advertising enterprise through which he developed publicity and radio sales connected to the radio-taxi sector in Italy. In so doing, he placed himself at the frontier of a modern and rapidly developing communications environment, operating with strategic vision at the intersection of commerce, promotion, mobility, and public messaging. The company remained under his ownership until 1986, thus bringing to a close a notable and highly formative chapter of his early business life.
Concurrently, Borghetti established himself as a pioneering presence in Florentine broadcasting. At Tele Libera Firenze, he served as the station’s first Advertising Director, acting in effect as Director of Commercial Advertising at a time when local private television was still defining its identity and discovering its possibilities. In that role, he contributed decisively to the commercial and promotional character of the broadcaster, bringing to it not only managerial competence, but elegance of presentation, originality of concept, and an instinctive understanding of audience appeal.
It was at Tele Libera Firenze that he also created and hosted ''Marciapiede Contro Marciapiede'', a programme whose title alone suggested wit, vitality, and urban theatricality. Through it, Borghetti demonstrated his natural gift for communication, his ease before the public, and his capacity to shape broadcast moments that were both memorable and immediate. His contribution to the station was not administrative alone; it was imaginative, editorial, and unmistakably personal.
Among the most celebrated episodes of his Florentine broadcasting years was a special promotional event devised in collaboration with producer Sandrelli around the footballing icon Giancarlo Antognoni. In a gesture of rare theatrical intelligence and broadcast daring, Antognoni was discreetly kept hidden in the rear area of the studios for nearly fifteen hours before being revealed live on air shortly after midnight on 1 April, his birthday. The presentation became an unforgettable moment in the annals of Tele Libera Firenze, and has endured as an emblem of creative promotional innovation in local Florentine television. It was precisely the kind of occasion in which Borghetti’s instincts shone most clearly: the transformation of anticipation into spectacle, and spectacle into cultural memory.
In 1987, he relocated to the Dominican Republic, where he would go on to consolidate the most celebrated and publicly beloved chapter of his career. There, he emerged as a highly respected and distinctive figure in the national media landscape, admired for bringing to radio and television an unmistakably European sensibility while remaining wholly responsive to the warmth, expressiveness, and vitality of Caribbean culture. His was never the stance of an outsider, but that of a cultivated communicator who knew how to create affinity, elegance, and trust across languages, traditions, and audiences.
In 2002, Borghetti launched the radio programme Canta Italia on Studio Rock, a project that would later be carried by major Dominican stations including Quisqueya FM, Neón, CDN La Radio, and Super 7. Through this programme, he became one of the most graceful and credible ambassadors of Italian musical culture in Dominican broadcasting. He presented Italian song not merely as entertainment, but as an expression of memory, sentiment, language, and civilisation, elevating the programme into a space of identity and cultural transmission. His voice, his manner, and his editorial discipline gave the project a distinction all its own.
His move into Dominican television followed in 2004 with Ciao Italia, a Saturday programme devoted to Italian current affairs and cultural life. Yet it was in 2005 that he created the work most indelibly associated with his name: El Ático, the weekly television programme on CDN Canal 37, conceived and hosted alongside the distinguished Neapolitan chef Ciro Casola. In conception and execution alike, the programme represented an unusually refined achievement: an elegant synthesis of gastronomy, conversation, humour, interviews, and cultural storytelling, conducted with warmth, intelligence, and style.
Over the years, El Ático became far more than a successful television programme. It became a beloved institution within Dominican broadcasting, celebrated for its editorial consistency, charm, civility, and sophistication. Notably, it aired without repeated episodes and remained successfully on screen until 28 May 2018, an extraordinary testament to its freshness, public esteem, and sustained cultural relevance.
Under Borghetti’s stewardship, the programme developed into a true house of ideas. It gave rise to original segments and memorable concepts such as La Vuelta al Mundo en la Cocina, a tribute to the culinary traditions of the world, as well as reality-based formats including Chefissimo and Chef Mate’s, both of which helped elevate gastronomic entertainment within Dominican television. Borghetti’s singular gift lay not simply in presenting cuisine, but in ennobling it with context, narrative, memory, and cultural depth. He understood that food is never merely food: it is history, geography, temperament, ceremony, and belonging.
Following the conclusion of El Ático, he extended and refined that legacy through Saber del Sabor, a daily gastronomy programme devoted to the history of food, the nature of ingredients, culinary technique, and the wider cultural narratives that shape the table. Through this work, he further affirmed his standing as one of the most recognisable and accomplished communicators of gastronomy in Dominican media, admired not only for what he presented, but for the grace, intelligence, and authority with which he presented it.
Alongside his distinguished broadcasting career, Borghetti has also maintained a visible and warmly regarded presence in cinema. He is especially recognised for portraying Giuseppe, the Managing Director of the Barceló Bávaro Beach Hotel and childhood friend of Genaro, in the popular Dominican films Sanky Panky (2007) and Sanky Panky 2 (2013). He later reprised the role in Sanky Panky 4: De Safari (2025), a return that reaffirmed the enduring affection audiences have held for both the character and his performance. His filmography also includes the short films Babbo (2014) and Quebranto (2015) this last-one by his son, Max Borghetti, further illustrating the breadth and continuity of his artistic presence.
Across radio, television, entrepreneurship, gastronomy, and film, Massimo Borghetti has fashioned a public identity of unusual completeness and distinction. His gifts unite eloquence, commercial intelligence, editorial imagination, cultural fluency, cosmopolitan ease, and personal poise. There are few figures who move so naturally between the spheres of media, enterprise, hospitality, and performance while preserving so unmistakable an air of polish and dignity.
His legacy is that of a gentleman communicator in the highest and most classical sense of the term: cultivated, gracious, authoritative, cosmopolitan, and profoundly Italian. Whether before the camera, behind the microphone, at the helm of a commercial venture, or within the refined world of gastronomy and cultural presentation, Massimo Borghetti has conducted himself with style, intelligence, and distinction. He stands, beyond question, as a respected and enduring figure in both Italian and Dominican public life, and as a man whose career reflects not merely professional success, but a life lived with elegance of spirit and nobility of presence.
His son, Max Borghetti, is a Latin GRAMMY Award-winning composer, producer, and multi-instrumentalist with additional GRAMMY wins and nominations, recognised for high-profile work across contemporary pop, Latin, electronic, urban music, film, television, and sync. Together, father and son reflect a family legacy shaped by communication, artistry, enterprise, and international cultural presence.
- IMDb mini biography by: Maximiliano Borghetti
- Children
- Inversiones Kirona S.R.L.
- Borghetti Music, LLC - All Rights Reserved
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