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George Cheeks(I)

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  • Casting Department
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IMDbProStarmeterSee rank
George Cheeks
George Cheeks assumed the role of President and Chief Executive Officer of the CBS Entertainment Group in March 2020.

Cheeks oversees CBS-branded assets within ViacomCBS, including CBS Television Network, which encompasses CBS Entertainment, CBS News and CBS Sports, as well as CBS Studios, CBS Television Stations, CBS Media Ventures, its first-run syndication business, and CBS-branded digital assets.

Prior to joining CBS, Cheeks served more than seven years at NBCUniversal in senior executive positions that spanned creative, business and operational roles. Most recently, he was Vice Chairman, NBCUniversal Content Studios and was also in charge of late night programming for NBC Entertainment.

Previously, Cheeks was Co-Chairman of NBC Entertainment and was jointly responsible for overseeing primetime, late night and scripted daytime programming for the network, including business affairs, marketing, communications, scheduling, West Coast research and digital operations, as well as first-run syndication.

Prior to being named Co-Chairman, Cheeks served as Co-President, Universal Cable Productions and Wilshire Studios as well as President, Late Night Programming, NBC Entertainment, where he oversaw the network's lucrative and successful late night slate. Prior to that role, Cheeks was President of Business Operations and Late Night Programming, NBC Entertainment.

Cheeks joined NBC in 2012 after serving as Executive Vice President, Business Affairs and General Counsel, Viacom Music and Entertainment Groups, Content Distribution and Marketing, as well as Head of Standards and Practices for Viacom Media Networks, in New York. In his first stint with Viacom starting in 1998, he began working as Senior Counsel for MTV Networks in the Business and Legal Affairs Department for the Nickelodeon Group. While there, he ascended to positions of increasing responsibility, and in 2005 he was elevated to Executive Vice President and General Counsel for MTV, MTV2, MTVu, MTV Films, VH1, CMT and LOGO.

Cheeks began his career as an Entertainment Associate at Loeb & Loeb from 1992-1994. In addition, he served as Senior Counsel, Business and Legal Affairs, for Castle Rock Entertainment from 1995-1997 and worked as an entertainment attorney at the boutique entertainment firm of Hansen, Jacobson, Teller, Hoberman, Newman, Warren & Richman, in Beverly Hills from 1997-1998.

A graduate of Yale University (Phi Beta Kappa), Cheeks received his J.D. degree from Harvard Law School (cum laude).
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    Known for

    Travis Pastrana in Nitro Circus (2009)
    Nitro Circus
    7.6
    TV Series
    • Additional Crew
    Immortals
    TV Series
    • Producer
      Bonnie Hunt, Andy Lauer, Michael McKean, Joel Murray, John Neville, John Randolph, Pamela Reed, and Sara Rue in Grand (1990)
      Grand
      7.7
      TV Series
      • Casting Department
      Bret Michaels in Rock of Love with Bret Michaels (2007)
      Rock of Love with Bret Michaels
      4.9
      TV Series
      • Additional Crew

      Credits

      IMDbPro

      Additional Crew



      • Travis Pastrana in Nitro Circus (2009)
        Nitro Circus
        7.6
        TV Series
        • executive vice president & co-general counsel: MTV business & legal affairs
        • 2009
      • Charm School (2007)
        Charm School
        5.5
        TV Series
        • executive
        • 2008–2009
      • Bret Michaels in Rock of Love with Bret Michaels (2007)
        Rock of Love with Bret Michaels
        4.9
        TV Series
        • business affairs: VH1
        • 2007–2009
      • Real Chance of Love (2008)
        Real Chance of Love
        4.3
        TV Series
        • business affairs: VH1
        • 2008
      • I Love Money (2008)
        I Love Money
        6.2
        TV Series
        • executive
        • 2008
      • Tiffany Pollard and Michelle Patterson in I Love New York (2007)
        I Love New York
        4.8
        TV Series
        • executive
        • 2007–2008
      • America's Most Smartest Model (2007)
        America's Most Smartest Model
        5.9
        TV Series
        • business affairs: VH1
        • 2007

      Casting Department



      • Big Deals (1991)
        Big Deals
        4.6
        TV Movie
        • casting associate
        • 1991
      • Davis Rules (1991)
        Davis Rules
        7.4
        TV Series
        • casting assistant
        • 1991
      • Bonnie Hunt, Andy Lauer, Michael McKean, Joel Murray, John Neville, John Randolph, Pamela Reed, and Sara Rue in Grand (1990)
        Grand
        7.7
        TV Series
        • casting assistant
        • 1990

      Legal



      • Edward Asner and Melissa Peterman in Working Class (2011)
        Working Class
        6.0
        TV Series
        • business & legal affairs: CMT
        • 2011
      • I Want to Work for Diddy (2008)
        I Want to Work for Diddy
        3.5
        TV Series
        • business & legal affairs
        • 2008
      • Ozzy Osbourne, Sharon Osbourne, Kelly Osbourne, and Jack Osbourne in The Osbournes (2002)
        The Osbournes
        6.0
        TV Series
        • legal counsel
        • 2005

      • In-development projects at IMDbPro

      Did you know

      • Trivia
        Grew up with Molly Shannon, appearing in a 5th grade production of The Wizard Of Oz.
      • Quotes
        After the purchase of Paramount by Skydance, he said about his decision to cancel The Late Show with Stephen Colbert (2015), "The challenge in late night is that the advertising marketplace is in significant secular decline."

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