Biography

Born in Milan in 1960, Sergio is one the most prolific and innovative minds in the Italian creative industry.

Allergic to boxes and walls, he has been pioneering the upgrade of classic advertising to cinematic storytelling by contaminating languages, genres, contents, characters. He believes in ideas that challenge people's expectations. Leading global brands such as Campari, Pirelli and Barilla just to name a few, have benefited from Sergio's writing skills by launching on a global scale a number of branded short movies which have been highly appreciated around the world both for their innovative content and the right use of talents. Sergio has written the original script for feature film Pane dal Cielo (Bread from the sky) an urban-fantasy which has been distributed worldwide and aired on Amazon Prime. Throughout his career on his award winning projects Sergio has partnered with famous directors such as Academy Award Winner Paolo Sorrentino, Kathryne Bigelow, Antoine Fuqua, Tony Scott, Matteo Garrone and Stefano Sollima. Sergio is also behind the world famous Fellini Forward project, aired on Amazon Prime, which sets a 2-year highly innovative collaboration between writers and AI in order to recreate the Creative Genius of the Italian Director. Sergio is now (2022) engaged to develop the full story for a mystery story series whose original plot he pitched himself to a leading Italian production company that will see it through to realization.
- IMDb mini biography by: Sergio Rodriguez