Maurice Saatchi
The family had to flee Iraq with his brother Charles and his parents, who were separatist Jews. Saatchi grew up in London as an immigrant child. He discovered his passion for business at an early age. He finished high school with honors. He then studied business and economics at the London School of Economics. Together with his brother, he founded the advertising agency "Saatchi & Saatchi" in the Soho district of London in 1970. Charles took on the creative role, while Maurice was responsible for the economic tasks. Saatchi, however, managed to convey advertising messages in the simplest form. This concept gave the young agency a meteoric rise. "Saatchi & Saatchi" became internationally popular thanks to accurate and funny campaigns that brought the entrepreneurs stardom.
From 1978 onwards, numerous expansions followed through the acquisition of various competing agencies. In 1985 the brothers opened the Saatchi Private Museum in London. By the end of the 1980s, the group of companies had become one of the largest advertising groups in the world. In addition to numerous retail and luxury brands, the British Labor Party also relied on the talents of advertisers, which meant that Margaret Thatcher was also a customer and was able to win three election campaigns with the slogan "Labour isn't working". During this time, Charles Saatchi acquired around 3,000 works by young artists, which he promoted under the label "YBA" (Young British Artists). In 1989, an attempt to set up a management consultancy together failed. In 1993, Charles Saatchi withdrew from the advertising industry, which from then on was only managed by his brother. After financial problems in the mid-1990s, the Saatschi brothers gradually sold large shares of the company, down to 1 percent of the shares.
In 1995, after selling the company, Maurice Saatschi founded the New Saatchi Agency. From then on, Charles concentrated on the international art trade. In 1996 he was raised to the peerage as Baron Saatchi, of Staplefield in the County of West Sussex. His brother made a name for himself in 2003 with the opening of the "Saatchi Gallery" not far from the "Tate Modern" in the former London City Parliament on the Thames. Maurice Saatchi started a second business career as chairman of Finsbury Foods. He also became rector of the London School of Economics.
Maurice is married to the writer Josephine Hart and lives in London as one of the richest Brits.
From 1978 onwards, numerous expansions followed through the acquisition of various competing agencies. In 1985 the brothers opened the Saatchi Private Museum in London. By the end of the 1980s, the group of companies had become one of the largest advertising groups in the world. In addition to numerous retail and luxury brands, the British Labor Party also relied on the talents of advertisers, which meant that Margaret Thatcher was also a customer and was able to win three election campaigns with the slogan "Labour isn't working". During this time, Charles Saatchi acquired around 3,000 works by young artists, which he promoted under the label "YBA" (Young British Artists). In 1989, an attempt to set up a management consultancy together failed. In 1993, Charles Saatchi withdrew from the advertising industry, which from then on was only managed by his brother. After financial problems in the mid-1990s, the Saatschi brothers gradually sold large shares of the company, down to 1 percent of the shares.
In 1995, after selling the company, Maurice Saatschi founded the New Saatchi Agency. From then on, Charles concentrated on the international art trade. In 1996 he was raised to the peerage as Baron Saatchi, of Staplefield in the County of West Sussex. His brother made a name for himself in 2003 with the opening of the "Saatchi Gallery" not far from the "Tate Modern" in the former London City Parliament on the Thames. Maurice Saatchi started a second business career as chairman of Finsbury Foods. He also became rector of the London School of Economics.
Maurice is married to the writer Josephine Hart and lives in London as one of the richest Brits.
