Quotes

What consumerism really is, at its worst, is getting people to buy things that don't actually improve their lives.

The common question that gets asked in business is 'Why?'. That's a good question, but an equally valid question is 'Why not?'.

I don't want to use my creative energy on somebody else's user interface.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

There are two kinds of companies: those that work to try to charge more and those that work to charge less. We will be the second.

I don't know about you, but most of my exchanges with cashiers are not that meaningful.

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. 'Kindle' is an example of working backwards.

It's not an experiment if you know it's going to work.

I very much believe the Internet is indeed all it is cracked up to be.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.