Axue Wei

Co-founder, executive producer and producer of THG Films, a renowned film and television advertising company in China, who has been deeply engaged in film and television advertising creation for over two decades. Leveraging her keen business insight and innovation capabilities, she provides global clients with brand marketing services based on video creativity, production, and dissemination. Axue Wei has served over a hundred brands, including world-renowned brands such as Lexus, Mercedes-Benz, Procter & Gamble, and Nestle’ as well as leading Chinese brands such as Baidu, JD, and Ele. Since 2006, Axue Wei has led her team to establish a global production network, boasting over 1,000 global director resources, with filming footprints spanning Europe, America, Japan, Korea, and Southeast Asia. These achievements have cemented THG Films's leading position in China's film and television advertising creation industry.