Shifa Ruby
- Music Department
Shifa Ruby is an Indian playback singer, songwriter, and performer known for her evocative vocals and cinematic musical style. The granddaughter of legendary playback singer Shabbir Kumar, Shifa carries forward a powerful musical legacy while crafting a distinct identity of her own, one that blends vintage soul with modern pop sensibilities.
Her breakout came with "Ek Chehra" from A.R. Rahman's film Thug Life (2025), where her haunting vocals drew widespread recognition. She has since collaborated and performed with A.R. Rahman on multiple live concert tours across India, earning a reputation for her stage presence and emotional depth.
As an independent artist, Shifa made her mark with the Hindi single "Samjhe Na Tu", a retro-pop heartbreak anthem that resonated with listeners for its raw honesty, and "Hold My Hand", an English pop ballad released under Merchant Records that showcased her bilingual versatility.
Rooted in emotion yet defined by elegance, Shifa Ruby represents a new generation of Indian artists bridging cultures through music - blending the intimacy of storytelling with the grandeur of cinema.
Her breakout came with "Ek Chehra" from A.R. Rahman's film Thug Life (2025), where her haunting vocals drew widespread recognition. She has since collaborated and performed with A.R. Rahman on multiple live concert tours across India, earning a reputation for her stage presence and emotional depth.
As an independent artist, Shifa made her mark with the Hindi single "Samjhe Na Tu", a retro-pop heartbreak anthem that resonated with listeners for its raw honesty, and "Hold My Hand", an English pop ballad released under Merchant Records that showcased her bilingual versatility.
Rooted in emotion yet defined by elegance, Shifa Ruby represents a new generation of Indian artists bridging cultures through music - blending the intimacy of storytelling with the grandeur of cinema.
