Lisa Reed(XIII)
- Producer
I'm Producer. Overseer of all projects from ideas through to completion.
My daily activities include translating client briefs in project Quotes, client and agency relationships, stakeholder and Board management, developing creative concepts and treatments, pitches, complex scheduling, talent casting, assembling a team, catering, locations, production schedules, budget management, securing every kind of release and permission, and post production supervision.
With strong commercial background now supporting the talented team at Sum Effect through the high and lows of running a commercial photography & filmmaking business. Smoothing peaks and troughs where possible.
My daily activities include translating client briefs in project Quotes, client and agency relationships, stakeholder and Board management, developing creative concepts and treatments, pitches, complex scheduling, talent casting, assembling a team, catering, locations, production schedules, budget management, securing every kind of release and permission, and post production supervision.
With strong commercial background now supporting the talented team at Sum Effect through the high and lows of running a commercial photography & filmmaking business. Smoothing peaks and troughs where possible.



