Kailash Surendranath
- Producer
- Director
- Writer
Kailash Surendranath, the visionary force behind the timeless film Mile Sur Mera Tumhara, and the creative mastermind of thousands of pioneering brand commercials, is set to captivate audiences at the inaugural BrandSutra Annual Lecture. Scheduled for the second week of February in Mumbai, this event promises to be a compelling platform where Surendranath will recount his remarkable journey and insights from decades of groundbreaking work in the advertising and entertainment industries.
From the iconic Liril soap commercial that revolutionized Indian advertising with the unforgettable image of a carefree woman dancing under a waterfall, to the audacious Britannia Glucose biscuits ad featuring Bollywood's infamous villain Gabbar Singh, played by Amjad Khan, Surendranath has continually pushed the creative envelope. His campaigns, including the trailblazing Nirma washing powder ad that fiercely competed with global brands, have cemented his legacy as a trendsetter in advertising. More recently, his production of Chakravyuh: An Inspector Virkar Crime Thriller, an acclaimed MX Player original series launched in March 2021, showcased his seamless transition into the world of OTT storytelling.
With over 5,000 commercials and numerous national integration films to his credit, Surendranath's career spans over four decades of unmatched creativity and impact. As he now explores new frontiers in producing digital content for streaming platforms, his lecture is set to provide an exclusive glimpse into his wealth of experiences, challenges, and triumphs in the world of media and advertising.
From the iconic Liril soap commercial that revolutionized Indian advertising with the unforgettable image of a carefree woman dancing under a waterfall, to the audacious Britannia Glucose biscuits ad featuring Bollywood's infamous villain Gabbar Singh, played by Amjad Khan, Surendranath has continually pushed the creative envelope. His campaigns, including the trailblazing Nirma washing powder ad that fiercely competed with global brands, have cemented his legacy as a trendsetter in advertising. More recently, his production of Chakravyuh: An Inspector Virkar Crime Thriller, an acclaimed MX Player original series launched in March 2021, showcased his seamless transition into the world of OTT storytelling.
With over 5,000 commercials and numerous national integration films to his credit, Surendranath's career spans over four decades of unmatched creativity and impact. As he now explores new frontiers in producing digital content for streaming platforms, his lecture is set to provide an exclusive glimpse into his wealth of experiences, challenges, and triumphs in the world of media and advertising.
