Giovanni De Chiara
- Cinematographer
- Camera and Electrical Department
Giovanni De Chiara is an Italian Director and Cinematographer based in Milan, Italy. Renowned for his work in contemporary visual media, he has established a prominent presence within the European fashion and music video industries, specializing in both high-end digital formats and traditional analog cinematography, particularly Super 16mm.
Born and raised in Italy, De Chiara developed an early interest in the technical and artistic aspects of visual storytelling. He began his career by documenting local creative projects and sharing technical insights on digital platforms, which eventually led him to create educational content and filmmaking tutorials for an emerging community of young creators on YouTube.
De Chiara's professional breakthrough came through his collaborations with leading Italian production houses, most notably Oceancode and Pan Films. Serving as Director of Photography (DOP), he has lensed high-profile music videos for several of Italy's most prominent multi-platinum recording artists, including Fedez, Capo Plaza, and Annalisa, whose video for the single "Esibizionista" accumulated over 100 million views on YouTube. In 2026, he served as the Cinematographer for Luchè's "Labirinto," a visual project tied to the prestigious Sanremo Music Festival.
Parallel to his work in the music industry, De Chiara has built an extensive portfolio in fashion cinematography and commercial directing. His camera work has been featured in campaigns and digital editorials for global luxury and retail brands, including Prada (in collaboration with the international media platform Culted), Mercedes-Benz, Diesel, Just Cavalli and Ferrari Style.
Born and raised in Italy, De Chiara developed an early interest in the technical and artistic aspects of visual storytelling. He began his career by documenting local creative projects and sharing technical insights on digital platforms, which eventually led him to create educational content and filmmaking tutorials for an emerging community of young creators on YouTube.
De Chiara's professional breakthrough came through his collaborations with leading Italian production houses, most notably Oceancode and Pan Films. Serving as Director of Photography (DOP), he has lensed high-profile music videos for several of Italy's most prominent multi-platinum recording artists, including Fedez, Capo Plaza, and Annalisa, whose video for the single "Esibizionista" accumulated over 100 million views on YouTube. In 2026, he served as the Cinematographer for Luchè's "Labirinto," a visual project tied to the prestigious Sanremo Music Festival.
Parallel to his work in the music industry, De Chiara has built an extensive portfolio in fashion cinematography and commercial directing. His camera work has been featured in campaigns and digital editorials for global luxury and retail brands, including Prada (in collaboration with the international media platform Culted), Mercedes-Benz, Diesel, Just Cavalli and Ferrari Style.
