Eric Tu(I)
- Producer
- Production Manager
With more than 22 years in the industry, award-winning development executive Eric Tu brings with him a wealth of experience across the music, film, advertising, and professional sports industries.
Eric focuses on storytelling and mission building for the most successful businesses in the world, ie, Nike, Lululemon, Adidas, Google, Beats By Dre, Electronic Arts, VANS, and more, He has won every major award in the advertising business including the record setting 8 Cannes Lions for Love Has No Labels in 2015. Prior to building EST, Eric's team The Lab @ Anonymous Content developed and produced Olivia Wilde's directorial follow-up to Booksmart titled 'Wake-Up' starring Margaret Qualley, cinematography by multi-Oscar winner Matthew Libatique (A Star is Born, Black Swan, Ironman) and music by Perfume Genius. A HP brand entertainment project.
Prior to Anonymous Content, Eric was the US Director of Brand Partnerships at Vice Media's creative agency VIRTUE Worldwide. VIRTUE is a global agency network with 28 offices around the world with producing credits such as Beyonce's Lemonade and Intel's The Creators Project.
With his own studio F360, founded in 2008, Eric was an Executive Producer for various iconic music clients such as Travis Scott, Selena Gomez, Fergie, Common, Bjork, Tyga, Kendrick Lamar, Dr Dre, to name a few.
Eric is currently Co-Founder & COO of Asia to the World studio EST Media and next generation technology platform OPEN SuperApp.
Eric focuses on storytelling and mission building for the most successful businesses in the world, ie, Nike, Lululemon, Adidas, Google, Beats By Dre, Electronic Arts, VANS, and more, He has won every major award in the advertising business including the record setting 8 Cannes Lions for Love Has No Labels in 2015. Prior to building EST, Eric's team The Lab @ Anonymous Content developed and produced Olivia Wilde's directorial follow-up to Booksmart titled 'Wake-Up' starring Margaret Qualley, cinematography by multi-Oscar winner Matthew Libatique (A Star is Born, Black Swan, Ironman) and music by Perfume Genius. A HP brand entertainment project.
Prior to Anonymous Content, Eric was the US Director of Brand Partnerships at Vice Media's creative agency VIRTUE Worldwide. VIRTUE is a global agency network with 28 offices around the world with producing credits such as Beyonce's Lemonade and Intel's The Creators Project.
With his own studio F360, founded in 2008, Eric was an Executive Producer for various iconic music clients such as Travis Scott, Selena Gomez, Fergie, Common, Bjork, Tyga, Kendrick Lamar, Dr Dre, to name a few.
Eric is currently Co-Founder & COO of Asia to the World studio EST Media and next generation technology platform OPEN SuperApp.
