Biography

Graduated in business administration, with an MBA in Marketing management. Audiovisual market Professional since 95. As a distributor, has worked for two big players in the field, PlayArte and Europa FIlmes.

Responsible for the release of relevant international titles in the Brazilian movie theaters. Oscar winners such as: Slumdog Millionaire, Million Dollar Baby, Traffic, Spirited Away, El hijo de la novia, The Pianist, Brokeback Mountain, El secreto de sus ojos among many others. Besides, was in charge of National blockbuster releases such as Olga, A Grande Família, Os Normais, Tropa de Elite 2 and the multiplataform sales hit A Galinha Pintadinha.

In 2015, developed for ETC FIlmes together with Riole Eletronica, exhibition market, distribution companies, and Brazil's National Film Agency (Ancine) a model of inclusive cinema, hardware and software resources that has transformed the way in which the hearing and visually impaired enjoy cinema. These resources allow consumers to have access within the theaters to all the movies with descriptive subtitles, audio description and signs language in an personal, independent manner.

These resources are available in more than 1,000 rooms in the country, a volume that represents 30% of the existing rooms. Inclusive Brazilian cinema has become a reference in the world, approved by studios such as Disney, Sony, Warner, Universal, Paramount and the international agency (ISDCF) InterSociety Digital Cinema Forum.

In 2021, A2 Filmes started to develop, together with Ruschel Studios, a partnership model for the production of audiovisual content focused on the international market. So far there are four titles being developed, Hidden Memories, Secrets, O Velho Fusca and Mato ou Morro.
- IMDb mini biography by: Ronaldo Bettini Junior