- Ikea people do not drive flashy cars or stay at luxury hotels.
- Everything we earn we need as a reserve.
- I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying.
- I'm stingy and I'm proud of the reputation.
- We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.
- I am very proud to follow the rules of our company.
- We have to still develop the Ikea group. We need many billions of Swiss francs to take on China or Russia.
- If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.
- People say I am cheap, and I don't mind if they do.
- Our idea is to serve everybody, including people with little money.
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