- Birth nameLjubomir Stefanovic
- Nickname
- Ljubba
- Height6′ 0½″ (1.84 m)
- Ljubomir Stefanovic (born on March 23, 1992), known professionally as Ljubba, is a Serbian music video director, screenwriter, and editor. Ljubba was discovered on a Vimeo page by talent scouts of Atlantic Records in 2010. While still attending high school, Ljubba began working for Atlantic Records, Def Jam Recordings, and RCA as a motion graphics designer creating lyric videos for highly acclaimed artists such as B.o.B, Iggy Azalea, Flo Rida, 2 Chainz, Hilary Duff, Jason Derulo, Trey Songz, Alessia Cara, Trey Songz and more. Later continues the career in Serbia as the highest profiled music video director working for A list music artists.
- IMDb mini biography by: John Mayer
- ParentsDarinka StefanovicDjordje Stefanovic
- Member of Eastern Orthodox Church.
- Each of my videos offers a unique world and an escape from reality for three to four minutes
- With my videos, I penetrate different worlds through the topics I cover which are often, in a way, conversations with myself, so in that sense, each is a bit autobiographical.
- Today, the average pate's route from the slaughterhouse to the store is longer than something that is shot and published. And the pate, compared to those contents, has a longer shelf life. Personally, I do not tolerate outbursts such as authorial selfishness.
- The observer has an endless appetite for entertainment and in this new age is quite confused due to the predominance of superficial content.
- I only listen to reason methodologically. I don't listen to reason when I'm creating. Only the heart and the stomach
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