Francesca de Bassa

Born in Italy, Francesca de Bassa studied at the University of Bologna where she majored in Literature and Philosophy with a specialisation in History of Contemporary Art. Her academic journey led her to the Centro Sperimentale di Cinematografia in Turin, where she mastered Animation Direction and 3D techniques. Now a London-based creative force since 2013, Francesca has woven her narrative across the dynamic tapestry of the moving images industry, contributing to advertising, music, news media, art installations, theater, video mapping and the emerging field of virtual production. Her professional prowess was further fortified in 2023 with a Virtual Production certificate from the NFTS in Beaconsfield, followed by a specialisation in AI Film Direction in 2024., Francesca's directorial approach is marked by continuous evolution, an experimental spirit, and a playful exploration of materials and techniques. Her artistic creations are frequently characterised by industry professionals and critics as possessing a distinct blend of eccentricity, quirkiness and nonconformity.