Santos Garcia(I)

Brooklyn New York very own Santos Garcia is a man determined to get the best out of those he works with as well as himself. Getting his start at the legendary house of Russell Simmons and Rick Rubin (Def Jam Records) as a marketing and street team promoter, Santos earned his keep by showcasing exemplifying his exceptional skills. Cultivating his clout with the label through hard work and effort, Santos eventually was introduced to Shaffer "Ne-Yo" Smith, who brought the then-early-20-year-old into his burgeoning label known as Compound Entertainment. "My inspiration [to join the competitive world of the music industry] came from hearing and watching musicians like Michael Jackson, Tupac [Shakur] and Bon Jovi," Mr. Garcia told BE Modern Man exclusively. "The impact that they created in the world through their music resonated with me seriously." Having survived the obstacles such as convincing talent and executives of his capabilities, Santos Garcia used his chutzpah to stand out from the rest of the pack. Garcia, who has done everything from working with artists to supervising all aspects of touring and artist development, has become a major player in the music industry through making himself distinctive. "Dreams definitely do come true in New York City, but not without hard work," Mr. Garcia said. "Because of my hard work and determination it caught the eye of Tishawn Gayle; COO of Compound Entertainment. He felt like I could be very useful on the Ne-Yo team." He grew his name and reputation with Ne-Yo's company and then over the course of ten years went on to start his own marketing consulting imprint Sense 93 LLC.