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Alan Sugar at an event for Junior Apprentice (2010)

Quotes

Alan Sugar

  • Never underestimate me because you will be making a fatal error. I don't like liars. I don't like cheats. I don't like bullshitters. I don't like schmoozers and I don't like arse-lickers.
  • There was a period of time when I was not happy with the Labour Party, the kind of Scargill (Arthur Scargill) era. But when Tony Blair came along, he effectively came out with this New Labour concept and New Labour, as I've stated so many times before, is to me the Conservative Party under a different guise. It is therefore more for the people than perhaps the Conservatives were in the past. In other words they are interested in prosperity, but prosperity for everybody and not just the elite few.
  • I don't care if Ed Miliband is backing Livingstone (Ken Livingstone). I seriously suggest no one votes for Livingstone in the Mayoral elections.
  • I know everything. I've seen everything. I've done everything.
  • You have to fight fire with fire. It's the only thing lowlifes understand.
  • I think I can play whatever games the Daily Mail play.
  • [on Daily Mail editor Paul Dacre] If you lay down with dogs you might get fleas and he is a dog, trust me, a dog of the biggest order.
  • They're a special ilk of people that work at the Daily Mail. They're nasty, nasty people.
  • Sad news on the death of Jimmy Savile. Very funny man and did loads of work for charity. RIP.
  • [on former Tottenham Hotspur manager George Graham] Graham is a gutless coward who will not stand up and admit he has made mistakes. In my time at Tottenham I made lots of mistakes, the biggest was possibly employing him. I did so after putting aside personal feelings. Everybody knew he was a big pal of Terry Venables - and, as you are probably aware, I've had a few run-ins with him. He also had been the manager of Arsenal, our biggest rivals. But I put all of this to the back of my mind and focused instead on his supposed credentials. Yet like Spurs fans I got mugged into believing this Adonis of the football world was the be-all and end-all in man-management, tactics and skills. What I eventually realized was that I had employed a has-been, a man living off his past success at Arsenal. A coward not prepared to admit his mistakes. A man whose shortcomings were camouflaged by his mates in the media, men who, if they talked long enough, could even convince you that Gary Lineker had tiny ears.
  • I seriously back Boris Johnson to be the new PM . The public like him and he will have a good chance of winning the general election in 2021 if not before. Anyone who can stop Jeremy Corbyn from becoming PM has my backing.

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