- I'm very aware of and keen to preserve the best of the heritage of Bond imagery, a universally understood visual language that is a shortcut to sexiness, excitement, mystery, humour, sophistication, and glamour, a language entirely invented by my predecessors. It would be more than foolish to throw away the instant familiarity and kudos the iconic visual style brings with it. Not to build on the history of what makes Bond Bond and not just another action film would be a disservice to the franchise and the audience. However, with the heritage must come innovation - it's not good enough just to rehash the same imagery; I want to elaborate, experiment, freshen up, and generally play with the key elements that come with the territory of Bond."
- About working on Skyfall (2012)'s titles: So one of the things I wanted to do was perhaps suggest what might be flashing through Bond's mind as he thinks he might be dying. It's quite a macabre and dark sequence, because I think the film is about Bond coming to terms with things that have happened in the past and with Judi Dench's M. It's a very emotional story - more so than most Bond films.
- Casino Royale (2006) had to be a bit different. It was Bond starting off. Before the title sequence he wasn't even 007, so the titles are really about him becoming a 00 agent.
- On James Bond title sequences: I am really riffing on a language already invented. Maurice Binder and Robert Brownjohn were making it up from scratch, something far more difficult, but I do feel I've brought some individual creative input of my own to the titles and tried to make them more narrative and less just collage-like sequences.
- My intention is to set up an atmosphere that gives you little clues, little hints, but is not too specific.
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