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A highly regarded writer and arranger of music for commercials. He co-founded Elias Associates in 1980; it later became Elias Arts.

Elias is considered one of the world's most successful composers in the advertising field and helped usher electronic and rock music into advertising, bringing an end to the domination of the jingle and establishing an extraordinarily high standard for commercial scoring. He co-created the famous "Moon Landing" score in 1983 for the launch of MTV, the first sound mark for Apple, the Columbia Pictures sound logo, and the world famous Yahoo! "Yodel" sound mark. His company, Elias Arts has won countless other awards including dozens of Clios, multiple Cannes prizes and London International Advertising Awards and an Emmy. With offices in NY and LA, Elias has become the premiere agency for commercial branding, providing music for clients such as Ford, GM, Nissan, Audi, Infiniti, Mercedes, AT&T, NASDAQ, IBM, Apple, Sony, Levi's, Adidas and Nike.

As a record producer he has done full albums for Yes, Duran Duran and Grace Jones. He has also produced a diverse group of artists for various projects including BB King, Alanis Morissette, Perry Farrell, James Taylor, Linda Ronstadt, Nusrat Fatah Ali Khan, Johnny Cash, Kris Kristofferson and David Bowie among others.

His solo recording projects as composer/performer/producer have brought together legendary collaborators from every genre of music. Those works include: "Requiem for the Americas: Songs from the Lost World" (1990) ''The Prayer Cycle'' (March 23, 1999) (Sony Classica]) ''American River (album) (August 24, 2004) (Decca Records) Grammy nominated. 'The Prayer Cycle 2'' (scheduled for late 2008 release).

Attended Eastman School of Music at Rochester in 1974.

Co-created the original MTV promo with <a class="ipc-md-link ipc-md-link--entity" href="/name/nm0676855/?ref_=nmtrv_trv">John Petersen</a> and guitarist <a class="ipc-md-link ipc-md-link--entity" href="/name/nm0285226/?ref_=nmtrv_trv">Ray Foote</a>, which has occasionally appeared in films while playing on tv screens.

His ex-wife, Patty Kelly, was one of the background &quot;musicians&quot; in the 1986 <a class="ipc-md-link ipc-md-link--entity" href="/name/nm7013187/?ref_=nmtrv_trv">Robert Palmer</a> music video &quot;Addicted to Love&quot;.

Hired the London Symphony himself when Sony refused to, since the arrangement was very minimal.

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Jonathan Elias

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