He was known for his distinguished voice, which narrated many television adverts and films for over three decades. He provided the voice-overs for the British government's "Protect and Survive" series of information films in the mid-1970s. These were produced to inform the public on how to prepare for nuclear war. The band
Frankie Goes to Hollywood sampled these for the song "Two Tribes" with these chilling lines: "If any member of your family should die whilst in the shelter, put them outside, but remember to tag them first for identification purposes," and especially morbid and chilling is, "Mine is the last voice that you will ever hear".